The Impactful Julie Gamboa On Tourism Industry
You cannot tell how Julie Gamboa ended up as the most celebrated investor in the tourism sector. An area that requires vibrancy and that resonates with personality. When you look at her, a reserved person, silent and in most cases, behind her spectacles browsing the internet or perhaps busy on her phone.
The university professor of sociology is an excellent personality that is calm, collected and simple. It is not easy to relate her lifestyle to the businesses worth billions of monies she runs under her arms. Because of her quiet life, Julie Gamboa caught the world by surprise to learn that Capital Tourism and Capital Cab are her businesses. No one saw that coming.
After her undergraduate in Pennsylvania university, she got employed in the American Tourism Industry. In her ten years of service, Julie Gamboa managed to study her Master’s degrees and P.h.D consecutively. It was not easy for her especially with the nature of work she was involved in. She later quit the job to join teaching in the university.
During her service at The American Tourism Industry, she did a lot of research on matters of tourism in the world. Julie Gamboa learned how impactful the sector is on the economy of the world. By the time she was joining the industry and today, there are tremendous changes; there’s an increase in revenue through international tourism.
The difference is significant. From hundreds of millions to trillions. That is one of the factors that make the likes of Julie Gamboa economically influential in the US.
The US receives 2.3 trillion dollars from the direct tourism in a year. The direct tourism includes accommodation, attraction sites, transportation, and entertainment. These departments support tourism directly. The services in these sectors, determine a lot on the tourism turn over in any country.
Julie Gamboa sighted that Dubai has recently clocked revenue of 31.3 billion US dollars from the incoming visitors. In a year, that is what visitors spend in Dubai. China and Germany are the next countries that experience a minimum of 50 billion annual expenditure from the visitors.
While looking at such figures, (then it was far less than that), Julie Gamboa developed an interest in the business. Because of her less capital, she decided to partner with a friend to venture into transportation. Together they founded Capital Cab. The taxis and minibus services did not take long to show the green light that the business was worth quality investments.
After five years in the business, they had taxis in almost all other airports and airstrips in the US. This was a big boost to the entrepreneurial life of Julie Gamboa. After a year of more research and consultation, Julie and her friend moved to Dubai and invested in hotel and real estate’s industry. In the early 1990s, they were among the first company to get involved in the real estate business in Dubai. They had the best approach in town regarding design and the general architectural appeal.
Dubai was the real gold mine they needed when the country began to open up to the world market; it was like a dream, they never had enough to offer to the market. Julie Gamboa and her friend built more tourism hotels. Today, they run fifteen 4-star hotels in Dubai alone. They have others in other parts of the world including the US.
The Future Of Tourism
Capital Tourism, the Company Julie Gamboa founded, released a report on the future of tourism. Since they have been in the business for three decades, they understand where the shoe pinches in this business. They invest in research and information to arrive at the reports they often make.
The kingpins of tourism like China where many have cast their coin into the soil is a worrying one. The economy of China has begun to stagger especially between 2016-2017. That is a red flag that the tourism sector will be in trouble soon.
The US has its fair share predicament in the tourism industry; the recession of countries like Brazil is a setback with a ripple effect to entire Latin America. Such moves come with political issues that affect the economy hence tourism.
Europe is the next continent that is struggling with its unstable economy. They are trying hard not to lay their back on the economic bed.
The Political Life
Most countries in Africa are killing tourism because of the political trends that are perpetually signaling a time bomb. Latin America is another place that is beckoning for attention as far as their political landscape is shaping up. The Middle East countries are equally proving to have the worst of their political lifestyle while America, Israel etc. are prone to terrorist attacks.
Lack Of Education And Training
Having skilled and dynamic personnel in the tourism industry is crucial, and you cannot separate the two. The industry needs employees who can speak many languages (foreign preferably) to accommodate efficiently the tourists who visit.
In the countries where they had a beautiful heritage like Africa, they have resorted to killing the valuables for the benefit of a few. Wild animals are a privilege; they are not found everywhere. Recently the only remaining white rhino died. Julie explains with regret how more animals (like elephants) face extinction and that will reduce the revenue in the sector in those countries.
Some tourism marketers tend to exaggerate their marketing to the world. It is a very wrong concept of marketing. It is an inconveniencing strategy for both the tourist and the future of the host. Marketing should be truthful and open.
Julie Gamboa has tried to create sensitization programs to curb poaching in the world. She runs the campaigns in seminars, sponsors festivals to enhance the importance of the wildlife, and also spreads the message of political tolerance. Those actors hamper the growth of tourism all over the world.